Friday, March 25, 2011

Do a good thing...

A lot of readers of Boat Bits are also into bikes (as in b-i-c-y-c-l-e-s) and I get a lot of email discussing the whole bikes on boats madness and various cunning plans on making it an integral part of the cruising experience...

Just saying.

I've also noticed that any number of the bike companies I deal with as a customer have been rushing to do something for the folks in Japan. On the other hand, not so much in the various marine trades who seem to be holding a "silent vigil"... Might be something to keep in mind.

Which brings us to SOMA a bike company I quite like as they always have neat widgets and an appreciation for gear that seems to mirror my own. SOMA is doing something...

We at Soma have been deeply saddened, like many of you, by the disaster and impending long recovery facing the people of Japan.

From March 26th through April 26th, the SomaFab Shop is supporting recovery efforts in Japan by donating 10% of net profits of all Japanese brand/Japanese-made product purchased by you.

This includes all Dia-Compe, Nitto, Sugino, MKS, Crane & Osaka Bells, Honjo fenders,Tanaka fenders, Kashimax, Soyo and Strong grips, Palmy locks, Izumi and DID chains as well as US-branded products made in Japan – including all Soma tires, Rivendell tires, and IRD Techno-Glide headsets and bottom brackets.

Our donation will benefit the citizens of Soma, a town in the Fukushima Prefecture, which was ravaged by the tsunami. Though we didn't take our name from this city, how can we not have some affection for a city with your same name. The people there are trying their best to house refugees from the area that was evacuated due to the nuclear crisis.

So if you happen to need some bike gear, you know who to buy it from for the next month.